Consumerism is still in its infancy in India; standard of Consumer awareness is low due to the apathy and lack of education among the masses. Even, millions of people least concerned about their rights – to be informed about product quality, price, protection against unsafe products, access to variety of goods at competitive prices, consumer education etc. What consumerism lacks here is education and informatory resources, testing facilities, competent leadership, price control mechanism, and adequate quasi-judicial machinery. Consumer is the focal point of any business. Consumers’ satisfaction will benefit not only business but government and society as well. So consumerism should not be considered as consumers’ war against business. It is a collective consciousness on the part of consumers, business, government and civil society to enhance consumers’ satisfaction and social welfare which will in turn benefit all of them and finally make the society a better place to live in.
To initiate vibrant consumerism, consumer must aware about his rights, raise voice against exploitation and seek redressal of his grievances. Consumers’ consciousness determines the effectiveness of consumerism. He should have knowledge of laws relating to Contract, Tort, Railways, Telegraphs, Telephones, Post, Air Travel, Insurance, Electricity, Water, Housing, Medicine, Banking, Finance, Engineering, Motor Vehicles, Hotel Industry, Entertainment, Cooperative Societies, Tourism Agencies, Sales Tax, Central Excise, Limitation, Transport etc. There is no limit to subjects, which may come before a Consumer Forum /Commission for decision. In addition, one should also be well versed with the laws relating to unfair trade practice and restrictive trade practices.
In India various Acts intended to protect the consumers against different forms of exploitation were enacted, such as,
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the Indian Penal Code, 1860;
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Indian Contract Act, 1872;
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Drugs Control Act,1950;
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Industries (Development and Regulation) Act, 1951;
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Indian Standards Institution (certification marks) Act, 1952;
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Drug and Magic Remedies (Objectionable Advertisement) Acts, 1954;
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Prevention of Food Adulteration Act, 1954;
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Essential commodities Act, 1955;
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Trade and Merchandise Marks Act, 1958;
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Hire purchase Act, 1972;
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Cigarettes(Regulation of Production, Supply and Distribution) Act, 1975;
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Prevention of Black-marketing and Maintenance of Supplies of Essential Commodities Act, 1980;
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Essential commodities (Special Provisions) Act, 1981;
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Multi-State-Co-operative Societies Act, 1984;
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Standard of Weights and Measures (Enforcement) Act, 1985;
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Narcotic Drugs and Psychotropic Substances Act, 1985.
Often, grass root level consumers might not aware of the laws and legal protection which assured by our constitution. To overcome this difficulty this web platform initiating a space to exercise consumer issues to create awareness and redressal options to the citizenry.